Septic, land clearing and excavation marketing in Wilson County, Tennessee

Towns in Wilson County

Lebanon is the county seat, with Mt. Juliet to the west near Old Hickory Lake and Watertown out to the east. Between them are rural communities such as Gladeville and Statesville, and the cedar forest around Cedars of Lebanon State Park south of Lebanon.

The west side of the county keeps filling in with new neighborhoods, while the east and south stay farms and large lots. That mix means a steady stream of new septic systems, driveways and house pads on one side, and pumping and repair calls on the other.

Rock is part of the job here

Much of Wilson County sits on limestone close to the surface, the same ground that makes the cedar glades around the state park. Rock and shallow soil come up on plenty of septic, clearing and excavation jobs. If your crew handles it well, your website should say so, because a homeowner with a rocky lot is looking for someone who has done that before.

How people in Wilson County search

Searches here usually name the town: “septic pumping Lebanon TN”, “septic company Mt Juliet” or “excavation contractor Lebanon TN”. People with land farther out often search with the county, such as “lot clearing Wilson County TN”, or with Watertown. Google shows three businesses on a map above the rest of the results, and a complete profile with recent reviews is what gets you into that short list.

What I do for crews here

• A website that names Lebanon, Mt. Juliet, Watertown and the other towns you work in, with a section on rocky ground if you take that work.
• A Google Business Profile whose service area matches where you actually drive.
• A text back within two minutes when you miss a call, and a text to you with the details.
• Follow up texts when a quote goes quiet, and a review request after every job.

What it costs

• Foundation, $400 a month: a website built to bring in calls, your Google Business Profile, missed call text back, a text to you for every new lead, and a monthly report of the jobs you booked.
• Growth, $600 a month: everything in Foundation, plus a review request after every job, follow up texts when a customer stops replying, extra pages for your services and towns, and pump reminders for septic customers.
• Full system, $900 a month: everything in Growth, plus Google Ads set up and run for you. Ad money is paid to Google on your own card.

The first five crews pay a lower founding price for their first six months. Setup, payment and cancelling are in the plain terms, and the packages are compared side by side on the home page.

Start with a free check

I check where you show up when someone in Wilson County searches for your work, call your business like a customer would, and send you the first three fixes. Ask for your free check.